A creative brief for macdonalds smoothies

Yes The Long and more complicated answer: Even though fruit is in the ingredient list-sugar is, too.

A creative brief for macdonalds smoothies

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Published on January 07, Now the CEO has the packaging to match. McDonald's is overhauling its bags and cups with bright lettering and an updated take on its iconic Golden Arches.

Like their namesake who run a global catering franchise, Ammac Design and the MacDonalds are fresh, fast, happy, innovative, well balanced, hard working, extra value, always around when you need them, real smoothies, usually available in three different sizes and finish things with a McFlurry . Mini Cooper Creative Brief Introduction Mini is a British automotive brand owned by BMW. It made its debut in the year From that time to today Mini has achieved a great reputation within the market. The McCafe is an umbrella term for lattes, espresso, iced coffee, hot chocolate, mocha, malts, smoothies, and other drinks that are sold in several markets worldwide. Corn Dog McNuggets – For a brief time in , McDonald's locations in Richmond, Virginia offered a multi-pack of mini corn dogs without sticks.

It is the chain's first global packaging overhaul in three years and perhaps the first to come with a long, international list of people to thank. See McDonald's Packaging Evolution Matt Biespiel, McDonald's senior director-global brand development, gives credit for what he calls the new "DynamicDesign" to a team that included designers from seven agencies.

That's because nearly a year ago McDonald's plucked one designer from each of its lead agency partners, sent them to London's Shoreditch neighborhood, and had them brainstorm for a week.

The brief for the meeting, Mr. Biespiel said, essentially was to come up with packaging designs that would be true, bold and simple and work with McDonald's updated designs in its restaurants and other areas such as its digital push. The overhaul has been in the works since the fall of Back then, McDonald's was stuck in a string of sales declines and Mr.

A creative brief for macdonalds smoothies

Easterbrook was still in the role of global chief brand officer. McDonald's marketing leadership, which included Mr. Easterbrook, began discussing how they could make the packaging more exciting. After all, it is something millions of customers see and touch every day.

It was time for McDonald's to have a new "billboard for the brand," as Mr. They got consumer feedback on the ideas mid-week, tweaked them, and by the end of the week three finalists emerged. After that, McDonald's longtime packaging agency Boxer worked on perfecting the winning design, which features bold lettering, the Golden Arches logo and the "i'm lovin' it" slogan.

Now, as CEO, Mr. Easterbrook is leading the early stages of a turnaround and often speaks about his desire to make McDonald's into "a modern, progressive burger company. Biespiel describes the updated packaging as "really looking and feeling modern, feeling progressive.

A creative brief for macdonalds smoothies

The new look is starting to pop up in the U. The designs feature colors that almost sound like the names of new McDonald's smoothies or fancy burgers: Of course, McDonald's signature red and yellow also appear.

List of McDonald's products - Wikipedia

The quantitative and qualitative feedback from consumers showed "how much our consumers wanted McDonald's to be McDonald's," Mr. Some attempts that really pushed the design envelope perhaps pushed the brand further than customers were comfortable with.

Also, "they really liked the designs that leaned into our core assets and icons," he said. That's one of the reasons the company decided "to make the Golden Arches so dynamic. It's a big shift from some of the chain's earlier packaging.

From tobags, cups and wrappers featured an icon named Speedee to represent the "Speedee Service System" cooked up by the McDonald brothers. Bullington, reflecting on various designs as well as the use of different packaging materials to help ensure the food was served hot and fresh.

In the s, the logo evolved to the Golden Arches with a slash running through them. The s brought the word McDonald's into the image of the arches. Styrofoam packaging from the s gave way to paper and boxes in the early s. The updated packaging coincides with the 25th anniversary of McDonald's doing away with styrofoam "clamshell" containers.

It still aims for all of its fiber-based packaging to come from recycled or certified sustainable sources by By the end ofMcDonald's U. While the environmental impact of the new bags has not been publicly disclosed, in some cases, the overhaul means less of the bag is printed with ink, compared to the prior "Brand Ambition" design that focused on McDonald's people, food and community.

The brand will continue the use of brown paper, which includes post-consumer recycled content. Bullington enjoys coming across packaging for long-gone products, such as the Deep Sea Dory fish nuggets and sauce from the early s. One of his favorite packaging items is the red Big Mac box from the s.You will be pleased to find up-to-date menu prices for McDonalds below.

Please contact us or leave a comment below if you think that we need to update our menu prices; however, please note that prices may vary from state . The smoothies contain 3 to 4 g of protein and 2 to 4 percent of the daily value for vitamin A. The smoothies also contain between 8 and 10 percent of the daily value for calcium.

The small wild berry smoothie contains 6 percent of the daily value for iron, and the other smoothies contain 8 to 10 percent.

The fairly boring bit

Burger King Creative Brief There's a quiet whir of blenders crafting made-to-order smoothies with real strawberry, banana and mango pieces. Burger King Versus Macdonalds.

Crushes Burger King Year After Year After Year by Marcus Sheridan I love talking about food. And I love talking about business. When the scenario is like this, reasons why people would still buy McDonald’s smoothies are: • No competitor can provide mix benefits of a great range of meal options and cheerful in-store ambience along with smoothies that McDonald’s can.

Creative Brief. What is a Creative Brief In its simplest term Creative Brief is the bridge between smart strategic thinking and great advertising (advertising that involves consumers on both – rational and emotional level, and which is capable of affecting a change in both their thoughts and behavior) and is the key tool with which planners .

When the scenario is like this, reasons why people would still buy McDonald’s smoothies are: • No competitor can provide mix benefits of a great range of meal options and cheerful in-store ambience along with smoothies that McDonald’s can.

A Creative Brief for Macdonald's Smoothies -